GATSBY
D’ELEGANCE25 CARS. 25 FAMILIES. 25 STORIES
A two day pop up automotive museum presenting beloved cars with the space, care, and storytelling they deserve.
Dates
November 7th & 8th
Weekend Admission
$25 per adult, ages 18 and over
Includes admission for the full weekend, November 7 and 8.
Complimentary admission for guests under 18 and veterans.
To keep the experience relaxed and give everyone space to enjoy the cars and their stories, museum capacity is limited to 200 people at any one time.
All proceeds from Gatsby D’elegance benefit the LEMO Foundation.
LEMO Foundation
2575 E Bayshore Rd
Redwood City, California
“We are not looking for the cars people bought to impress strangers.
We are looking for the cars people kept because, somewhere along the way, they became members of the family.”
-Shane Arun
Founder, GATSBYs GARAGE
The Vision
In June, we hosted our first curated Cars & Coffee at LEMO for PCA GGR. We parked 37 Porsches on the indoor courts beneath the floodlights, alongside a slot car track, a selection of Porsche slot cars and an RC Mini Z track. The gathering showed us what makes LEMO so special: the opportunity to showcase cars in a more intimate, private setting.
That day sparked the idea for Gatsby D’elegance.
A POP UP MUSEUM.
NOT ANOTHER CAR SHOW
1963 Porsche 356 C infront of the Golden Gate Bridge, Shane’s daily driver
Our Philosophy
Great cars deserve more than a glance.
Most car events ask people to look quickly and move on.
Gatsby D’elegance is built to slow that moment down.
We want to give these cars the space to be understood: why they were kept, how they were cared for, where they have been, and what they mean to the people who love them.
A car can be rare, valuable, beautiful, or historically important.
But the cars we remember most are the ones with a life behind them.
For the Genuine Car People
CARS THAT HAVE LIVED
A selected car does not need to be the rarest, most valuable, or most perfect car in the room.
It needs to matter.
Driven. Cared for. Repaired. Restored. Raced. Road tripped. Inherited. Kept.
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Beyond year, make, model, and market value, what has this car become part of? We want to understand the story, the memories, and the reason this car stayed in your life.
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We are not building this event around cars that only exist as static investments. We are looking for cars that have been driven, shared, restored, raced, toured, road tripped, or genuinely experienced.
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A selected car does not need to be perfect, but it should show stewardship. Preservation, restoration, maintenance, sympathetic upgrades, and long-term care all matter.
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The first 25 cars will be curated as one complete museum experience. Each selected car should bring something meaningful to the room, whether through story, design, era, culture, emotion, or owner connection.
How The First 25 Are Chosen
THE INAUGURAL 25
Your Car Has Earned Its Story.
We Want To Tell It.
Only 25 automobiles will be selected for the inaugural Gatsby D’elegance.
For one weekend, your car is not simply entered in a show. It becomes part of a museum. Each automobile receives its own space, its own story, and the context to help visitors understand why it matters to the person who owns it.
25 CARS. 25 OWNERS.
25 STORIES WORTH PRESERVING.
FOR THE OWNERS
More Than A Place To Park.
A private, curated weekend designed for owners to enjoy, connect, and be part of something meaningful.
November 6 · Welcome Dinner
Private owner evening and first viewing of the completed museum.
November 7 & 8 · The Museum
Your automobile presented indoors with museum style interpretation, full weekend security, and private 24 hour owner camera access.
November 8 · Celebration
Judging, the Golden Winged Wolf Trophy, and a closing gathering for the inaugural owners.
The Inaugural 25 Collection
Every selected owner receives a permanent keepsake from the first Gatsby D’elegance, including a numbered plaque and a beautifully printed collection book featuring all 25 cars and their stories.
PARTICIPATION
Your Place In The Inaugural 25
There is no cost to apply. If your automobile is selected and you choose to accept the invitation, a $950 owner contribution confirms its place in the inaugural museum.
All proceeds from Gatsby D’elegance benefit the LEMO Foundation. Owner hospitality and the inaugural owner experience are being supported separately by Gatsby’s Garage and our event partners.
BENEFITING LEMO FOUNDATION
Supporting The Next Generation
Gatsby D’elegance is being created with the LEMO Foundation, a local nonprofit focused on empowering young people through sports, education, and opportunity.
The goal is simple: celebrate car culture while helping support the next generation.
Founded in 2008, LEMO is a Bay Area-based nonprofit that exists to close the opportunity gap for student athletes.
LEMO ensures that all student athletes, regardless of income, can access the supports, resources, and experiences they need to thrive.
LEMO serves as a comprehensive all-in-one destination for students to engage in sports, education, and community programming that models and cultivates the mindsets, habits, and relationships for success.
Through a supportive campus and enrichment programs, we enable student athletes to play, learn, and grow to their full potential.
All proceeds from Gatsby D’elegance will benefit the LEMO Foundation.
Preserving Why Cars Matter
Car culture is not passed on through status alone.
It is passed on when people are given the chance to understand why a car matters, who cared for it, where it has been, and why someone chose to keep it.
Gatsby D’elegance is built around that idea. We want to celebrate the cars we love today while helping pass that love to the next generation with thought, patience, and respect.
“The goal is not just to preserve cars. It is to preserve why they matter.”
Tiara Ganegama
Cofounder, Gatsby’s GarageTHE GOLDEN WINGED WOLF TROPHY
Awarded to the car and owner pairing that best represents the spirit of the event.
Not simply the rarest car.
Not simply the most valuable car.
Not simply the most perfect car.
The award honors beauty, use, care, story, stewardship, and the emotional bond between people and the machines they love.
The winning car should not only impress the judges. It should explain why this event exists.
THE JUDGES
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Tiara Ganegama
A UC Davis graduate, lifelong Formula 1 fan, and co-founder of Gatsby’s Garage, Tiara brings a perspective shaped by the way cars become part of family life. She grew up watching races with her father and brother, learning early that the meaning of a car is often found not only in its design or performance, but in the people, rituals, and memories gathered around it.
Through Gatsby’s Garage, Tiara has helped turn that belief into a shared automotive world built around road trips, competition, creativity, and storytelling. As a judge, she will look beyond rarity and perfection to consider the authenticity of each car’s story, the bond it shares with its owner, and the reason it has earned a lasting place in the family.
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Rich Ha
Heart surgeon. Dog and cat dad. Wife’s live in photographer. He grew up car crazy and never found the cure for the disease. For him cars are living, breathing, mechanical expressions of an owner’s automotive nostalgia and dreams.
His car based insanity ranges from a much beloved heavy duty off road tested Jeep 392 Rubicon to lightweight specials - a McLaren 675LT with roof scoop, an original NSX-R and a Porsche 911 S/T. Each car reflecting his own philosophy in how to enjoy life in the present and how to properly revere the past.
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Lorenzo Iacomini
Lorenzo is a San Francisco-born and raised automotive enthusiast with a passion for content creation and cooking. He started his automotive career working at Auto Concierge, the leading vehicle storage facility in Los Angeles, where he learned how to interact with collectors from all walks of life.
From there, he moved home and worked at Sotheby’s as a real estate agent for a short time. He then pivoted back to the world of cars by starting at ISSIMI. Now he’s the manager of the PPF branch as well as marketing. He also maintains the storage fleet and assists with sales. Some of Lorenzo’s favorite cars include a 2008 Aston Martin DBS and Ferrari F40.
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Indujan Sarva
Based in Toronto, Indujan is a partner at Cars Without Limits with over a decade in the automotive world. His passion has taken him around the globe, connecting with manufacturers, collectors and enthusiasts while capturing some of the industry’s rarest and most remarkable cars.
His fascination began with trucks and construction vehicles as a child. Despite the extraordinary cars he has encountered since, the Audi R8 remains his favourite for its blend of performance, everyday usability and quattro capability through Canadian winters. He brings that lifelong enthusiasm, global perspective and eye for detail to the Gatsby D’elegance judging panel.
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Judge 5
To be announced
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Judge 6
To be announced
SUBMIT INTEREST
Be Part of the First Gatsby D’elegance
We are now gathering interest from owners, partners, and storytellers who want to help shape the first year.
If you own a car with a meaningful story, represent a business that belongs in the room, or want to help share the event, we would to hear from you.
Owners
Submit your Car and Story
Partners
Help elevate the Experience
Storytellers
Help tell the Experience
We cordially invite you to the first Gatsby' D’elegance.
Gatsbys Garage - Lemo Foundation
25 Cars - 25 Families - 25 Stories