Resume November 2025
It all begins with an idea.
Shane Arun Canekeratne
Northern California
Bio
As an Industrial Designer, I’m driven by growth through creativity, learning, and innovation. My approach combines hands-on experience, self-teaching, and cross-disciplinary problem-solving. From learning CAD in high school to becoming a lead Industrial Design Engineer, I thrive on turning ideas into reality.
Currently based in Northern California, I enjoy applying my skills to diverse design projects; including automotive design, where I’m active in local car clubs and events. I aspire to grow as a designer, mentor others, and contribute to impactful projects that make a difference within organizations and communities.
Professional Experience
Founder & Head Editor — Gatsby’s Garage
Feb 2025 – Present
Founded and built Gatsby’s Garage, a multi-platform automotive media brand featuring written articles, race coverage, slot-car engineering content, product reviews, design features, and a growing online community. Led all content strategy, brand direction, and day-to-day creative operations.
Key Contributions & Responsibilities
Editorial Leadership: Write, edit, and publish long-form motorsport history pieces, race recaps, design analyses, and investigative features using authoritative sources and structured research standards.
Brand & Creative Direction: Developed brand identity, tone, visual system, and long-term content pillars for web, Instagram, YouTube, and podcast channels.
Website Design & Management: Designed and built the full website experience (launch: November 2025), including layout, navigation structure, UX flow, legal disclaimers, SEO, and article formatting.
Content Production: Produce high-engagement media including race recap reels, slot-car build videos, photography, graphic design, engineering drawings, and promotional assets.
Marketing & Growth Strategy: Implemented SEO optimization, posting schedules, hashtag research, cross-platform analytics, and collaborations with Scalextric, Dieseldorff Coffee, and other automotive groups.
Community Building: Grew a loyal audience through consistent posting, storytelling, and collaborations with car clubs, local shops, and motorsport communities.
Project Management: Oversee production calendars, long-form series (F1, Le Mans, Indy 500 databases), sponsorship decks, product review programs, and seasonal content pipelines.
Relevant Skills Developed
Creative Direction & Brand Identity
Editorial Writing & Content Strategy
SEO, Social Media Optimization & Growth Analytics
Website Architecture, UX Layout & Content Management
Graphic Design Systems & Template Creation
Photography, Videography & Video Editing
CAD-to-Content Workflows for Slot-Car/RC Builds
Project Management & Multi-Platform Scheduling
Partnership Building & Community Engagement
Quantum Loophole
Creative Director of Industrial Design
Aug 2024 – Feb 2025
Led all graphic design and presentation creation.
Collaborated across teams to produce documents for Sales, Marketing, Engineering, and Finance.
Assisted with research/scouting for site locations and contributed to website design.
Created design guides, stock deck formats, and press/event/marketing materials.
Industrial Design Engineer Lead
Sep 2020 – Aug 2024
Delivered design solutions for large-scale fiber installations.
Recognized as a Patented Engineer for a Conduit Guide and Spacer System.
Led design teams, delegated tasks, and refined project management skills.
Limber Life
Startup Design Lead
Jun 2019 – Jan 2020
Led CAD modeling and design for mobility recovery devices.
Explored modularity, sensor technology, and AI performance.
Built prototypes improving product usability for elderly care.
Apple
Product Design Intern
Jan 2018 – Sep 2018
Contributed to iPhone/Watch product design and development.
Performed lab tests and teardown analyses.
Assisted with CAD modeling for future product concepts.
McLaren Boston
Sales & Service Intern
Jul 2017 – Sep 2017
Supported customer relations across sales and service.
Expanded dealership’s online presence through social media.
Webstone Capital
Freelance Industrial Design Consultant
May 2017 – Aug 2017
Researched and designed products for children with autism/learning disabilities.
Developed CAD models and prototypes.
Leadership Experience
Claudia Parsons Hall Committee
Inaugural Member | Dec 2018 – Nov 2019
Designed media/apparel for new residential hall.
Managed social media, photography, and orientation events.
Loughborough University Student Ambassador
Jul 2017 – Jun 2018
Represented North American students and planned events.
Organized international student community-building activities.
Elvyn Richards Hall Committee
Committee Member | Nov 2016 – Nov 2017
Designed/sold hall merchandise.
Led orientation gear design for “Hall of the Year.”
Philanthropy
Dream Ride Experience Ambassador (Aug 2019 – Present)
Volunteer driver for kids with special needs.LEMO Foundation Student CAD Class (Jul 2020 – May 2022)
Taught CAD with a focus on car design and sustainable learning.District Preschool Project (Apr 2018 – Nov 2019)
Organized fundraisers for a preschool in rural Sri Lanka, raising $5,000.
Skills & Technical Proficiency
Design Software: Fusion 360, SolidWorks, Siemens NX, Alias Speedform, KeyShot, Adobe Illustrator, Photoshop, Sketchbook, Final Cut Pro, iMovie
Design & Engineering: 3D Industrial Design, CAD Modeling, Prototyping, Branding, Logo Design, User Research
Additional: Manual Transmission Driver, Photography, Video Editing, Website Design
Education
Loughborough University – UK
B.A. & Sc. in Industrial Design & Technology (Jul 2020)
Brooks School – USA
High School, Cum Laude (2016)
Interests & Activities
Motorsports & Automotive: Member of Jaguar Associates Group, Porsche Club of America, and 356 Registry
Photography & Design: Automotive photography and apparel design
Sports: Golf, squash, hiking, building custom RC and slot cars
Summary
I am committed to applying my diverse design expertise, collaborative approach, and passion for innovation to every project. I seek opportunities that challenge my skills, encourage growth, and deliver impactful design solutions.